BUSINESS PROBLEM
- Effectively measure the success of digital marketing initiatives and strategies through conversion rates
- Provide valuable insights to businesses on their campaigns' performance, enabling data driven decision making and maximizing return on investment (ROI)
- Empower businesses to improve brand awareness, boost customer acquisition & engagement, grow revenues and build strong social media presence amongst competition and seasonality factors
KEY SOLUTION HIGHLIGHTS
Sasken delivered a cutting-edge data analytics platform to redefine the digital marketing landscape. Sasken's unparalleled expertise helped revolutionize the way businesses can bring about transformative changes by harnessing data insights to make informed decisions. Sasken leveraged its deep analytics experience to recommend best in class tools and implement robust data ingestion strategies, unveiling actionable business insights. Below are some key highlights of the solution delivered by Sasken.
- Check outreach of campaigns by monitoring website traffic (page views, unique visitors, bounce rate, etc). Measure effectiveness of channels (Google Local Services, Paid Search, Organic Search, Social, Display, etc) and adjust cost and efforts to those channels that generate most qualified leads and conversions
- Measure effectiveness of landing pages and conversion rates through visitor actions such as subscribing to or buying a service
- Build effective lead capture strategies to maximize conversions by tracking lead sources and evaluating lead qualification and conversion process
- Identify high performing campaigns and optimize spend by measuring return on ad spend (ROAS)
- Guage brand awareness and customer interest by tracking social media interactions such as likes, shares, comments and following/unfollowing
- Improve customer engagement through optimal email content by measuring open rate, click through rate and unsubscribes
- Adopt and apply search engine optimization (SEO) strategies by monitoring keyword rankings (top ranked keywords, page-wise ranking and no ranking)
- Enhance customer engagement and foster conversions by measuring unanswered calls, ring duration, call duration, chat duration, form completions, etc
- Increase leads and sales through digital marketing, SEO, Pay Per Click (PPC), and local ads
- Optimize marketing costs through ad tracking and competitive analysis
- Blend seasonality analysis and recommend strategies based on fluctuation in demand, changes in customer behavior/needs, competition and effectiveness of certain channels to adjust marketing tactics
- Analyse metrics by region, location, channel, platform and campaign to identify the right focus areas for better ROI
- Recommend strategies for content marketing, email marketing, social media marketing, SEO and paid advertising
- Analyze historical trends to adjust marketing strategies
- Robust and scalable data analytics and business intelligence platform that can integrate seamlessly with diverse data sources and present both raw and aggregated data for informed decision making
OUTCOME
- Robust data analytics platform, fostering data-driven decision-making, amplifying customer acquisition and engagement, driving revenue growth, optimizing ROI, elevating brand awareness, and delivering a competitive advantage
