Sasken Solution
Scope
Develop end-to-end solution including native iPad application, cloud hosted retail middleware for integration with retail IT systems and third-party software.
Solution
- Helps the associate to make an effective presentation to the shopper. Provides product details, reviews, hotspots, videos, look books, search and product filter features.
- Enables personalized selling to shopper through usage of customer segmentation (RFM segmentation) techniques and classifying customers. Supports black-book and buying guide
- Supports recommender system to identify complementary products, products that are bought together, product comparison, recommend promotion and loyalty offers for effective upsell and cross-sell.
- Integrates with iBeacons to identify customers who walk-in to the stores
Impact
Enables a store associate to build a personal relationship with the customers, develop customer insights with clienteling and increases the revenue for the stores.
