Customer:Leading European MVNO
Scope: MVNOs are operating in a highly competitive environment and its very critical that the business decisions are close to accurate and fetches maximum profit. A UK based leading MVNO approached Sasken to build an insights platform for ensuring profitability, better business decision making and support external negotiations.
Solution:
Sasken developed an Actionable Insights Platform (AIP) with following attributes:
- Based on data discovery principles: Helps the business users to uncover insights for better business decision
- Varied Data Sources: Leverage internal data sources & external data feeds to draw insights into financial aspects such as profitability (customers/products/markets), segmentation, churn, wholesale bundle profiling
- Dashboards: Visualization dashboards for Partner profitability, MNO Cost Simulation, Customer Profitability, Corridor Profitability and Product Profitability
- Tech Stack: Amazon S3, HDFS, Amazon Redshift, Tableau
Impact:
- Helped our customer to differentiate in the market with a differentiated product
- Helped our customer to demonstrate solution to multiple Public Transport Operators at American Public Transport Association (APTA) EXPO 2017.
Improved commuter convenience and thus Increased ridership for Public Transport Operators/Transit Agencies
