Customer:World’s leading FMCG brand
Scope
Sasken’s customer was launching a hair gel product in the Asia-Pacific market. They wanted to develop an application that enables the brand to reach out to its target customer segments and create engagement.
Solution
- An iPhone application with rich interactive multimedia content and integration with social media platforms like Facebook, Weibo, Twitter and YouTube
- The application allows consumers to:
- Experience different hair styles using Style Cards
- Do a Style Makeover with the gel and share it with friends.
- Takes the consumer through a wide range of products and styles that can be used
- Consumer can watch YouTube videos by hair style experts who share their tips on how to use the brand’s products
- Sasken owned the mobile application development completely – UX & UI design, application development, integration with backend web services, defect fixing and publishing to iTunes App store
Impact
Improved brand engagement and enabled successful launch of the brand in the Asia Pacific market
